From bottleneck to 120 covers a day
From bottleneck to 120 covers a day
AI • Visual systems
AI • Visual systems
Welltory, 2026
Welltory, 2026
Context
Context
As Welltory’s blog grew, creating every article cover manually became a production bottleneck. We needed to dramatically increase output without turning the brand into a stream of generic AI imagery.
As Welltory’s blog grew, creating every article cover manually became a production bottleneck. We needed to dramatically increase output without turning the brand into a stream of generic AI imagery.
Result
Result
I turned the visual language into an AI-assisted production system that takes an article from content to finished, on-brand cover. The workflow made cover production fast enough to scale and structured enough for the whole team to use.
I turned the visual language into an AI-assisted production system that takes an article from content to finished, on-brand cover. The workflow made cover production fast enough to scale and structured enough for the whole team to use.
From bottleneck to 120 covers a day
AI • Visual systems
Welltory, 2026
Context
As Welltory’s blog grew, creating every article cover manually became a production bottleneck. We needed to dramatically increase output without turning the brand into a stream of generic AI imagery.
Result
I turned the visual language into an AI-assisted production system that takes an article from content to finished, on-brand cover. The workflow made cover production fast enough to scale and structured enough for the whole team to use.
First, I built the visual language
First, I built the visual language
Each state has its own color language, and emotional register, while a shared metaphor system turns abstract content ideas into recognizable Welltory imagery.
Each state has its own color language, and emotional register, while a shared metaphor system turns abstract content ideas into recognizable Welltory imagery.
Putting the visual system to work
Putting the visual system to work
I encoded the rules of the illustration system into a Claude Skill that translates article content into on-brand visual directions.
I encoded the rules of the illustration system into a Claude Skill that translates article content into on-brand visual directions.
From content to cover
From content to cover
A visual system at scale
A visual system at scale
The system could generate radically different imagery while preserving the same recognizable visual language — across topics, emotional states, and production volume.
The system could generate radically different imagery while preserving the same recognizable visual language — across topics, emotional states, and production volume.
120 covers in one day
120 covers in one day
The real stress test came when we needed 120 article covers in a single day.
The system handled the volume without requiring 120 individual art-direction decisions from a designer.
In production
In production
A few examples from the Welltory blog.
A few examples from the Welltory blog.
