Welltory was launching its new Real-Time Stress Relief experience on Product Hunt.
With just two days to build the launch, I created a visual identity that translated the updated product experience into a cohesive campaign across Product Hunt and marketing channels.
Result
The launch reached the #1 spot for both Product of the Day and Product of the Week and was featured in the Product Hunt Daily Newsletter.
Visual direction: from product language to campaign language
Visual direction: from product language to campaign language
The product already had a visual vocabulary for stress, recovery, and activity. I turned these existing metaphors into a flexible campaign system, keeping the launch visually connected to the product itself.
The product already had a visual vocabulary for stress, recovery, and activity. I turned these existing metaphors into a flexible campaign system, keeping the launch visually connected to the product itself.
Context
Welltory was launching its new Real-Time Stress Relief experience on Product Hunt.
With just two days to build the launch, I created a visual identity that translated the updated product experience into a cohesive campaign across Product Hunt and marketing channels.
Result
The launch reached the #1 spot for both Product of the Day and Product of the Week and was featured in the Product Hunt Daily Newsletter.
Product Hunt product page screenshots
Launch gallery showcasing the new feature
The same visual system was adapted across launch communications
